EQ Website Refresh

EQ implemented a refreshed brand in order to showcase the EQ and AST companies coming together as one business. Originally, AST had different branding that later morphed into EQ’s branding, and its website needed a refresh to reflect their new modern and clean look. The former website style and design took focus away from the content, so the new directive was to design the site in a way that made the content stand out and ensure all products were captured throughout the site. Sticking with a theme of punchy imagery and the EQ color palette, the look and feel of the site is now much more appealing, while the imagery and colors make the user want to engage with the content. Check out more of the website updates here:
equiniti.com/us/